Connect with us

Politics

The Art of Branding. How Donald trumped Politics with Business

Published

on

The term “branding” is a business term used by Marketing executives that describes the act of “Owning a word in a consumer’s mind.” A primary example of this would be the word “luxury.” The second an individual hears the word luxury, Mercedes almost always comes to mind and this is because Mercedes marketing people intended it to be that way. Mercedes now owns the word “Luxury” in the consumer’s mind, a prime example of strategic marketing. Xerox became so branded as the number one copy machine, for years people would say, “Xerox this.” How many times do you hear someone say, “Grab me a Kleenex,” despite that not all tissues are made by the famous tissue brand? The reason why I am lecturing my readers here on the marketing strategies of branding, is because I want to explain how Donald Trump single-handedly used this strategy to win the nomination and how the media is using it also to skew popular opinion.

In the very beginning, when most of America thought trump’s candidacy was an utter joke, Trump was up against 16 other candidates. Instead of focusing on all of them, he focused on the most popular. Jeb Bush, coming from one of the most prominent political families in the United States, was his first target. Jeb Bush, along with his powerful last name, was supposed to represent “Strength.” The power of his bloodline and political background made him the “strongest” candidate. Immediately, during the early debates, Trump continuously (and on purpose) labeled Jeb, “Weak Jeb.” Trump called Jeb “weak” so often, that without people realizing it, he was Branding Jeb as “Weak” in our minds. Quite the strategic maneuver, considering that Jeb’s whole campaign philosophy was running on the idea that he was the “Strongest” candidate. By Branding Jeb Bush the exact opposite of what he wanted to be seen as, Trump successfully ruined his credibility almost instantaneously. It would be like if I went on National television and just kept saying, “junk Mercedes” over and over again. The only difference being it could never work with Mercedes because they are already well established. However, if I were to try the same method on an up and coming car manufacturer that hasn’t successfully branded themselves yet, than it most likely would ruin their image before they had one.

With Trumps competition spending hundreds of millions of dollars on advertisements, all Trump had to do was say some controversial things that he knew the media would bite on. A couple comments were made about women, Mexicans and Muslims that immediately had the media in a frenzy. Once the media bought into trump’s method hook, line and sinker, he was able to use them to brand his opponents. While the other candidates were throwing money at ad campaigns, Trump was getting hundreds of millions of dollars in free publicity.

After eliminating his first competitor, Trump when at Ted Cruz. Ted has a strong religious background. Ted Cruz is so engulfed in the Evangelical Christian world, it was integral for him to win their votes by being the absolute pillar of honesty. Trump, immediately began labeling Ted, “lying Ted.” In fact, Trump did this so often, thousands of people outside of a Cruz rally were chanting it. Just like in the case of Jeb, print media kept publishing it, Social Media began hash-tagging it and broadcast media kept repeating it. Before long, Cruz was successfully branded by Trump as a liar, the exact opposite of what Cruz’ entire platform was running on. Trump also did this technique to Marco Rubio, branding Rubio as “little Marco.” The term “Little” raised unconscious questions about his age and experience. Age and experience were the last things Marco wanted his voters to think about.

After winning the Republican nomination, Trump turned his attention toward branding Hillary Clinton. Hillary has been building a huge democratic following over the last twenty years, by selling herself as the “moral” candidate. Hillary is supposed to be the leading activist on fighting for the Black community, the LGBT community, the Poor, women’s rights and etc. Hillary’s moral platform is what prompted Trump to use the word “crooked” when describing her. By successfully branding Hillary “crooked,” Trump is attempting to ruin her image like he did his latest Republican challengers. The difficulty here is that unlike Trump’s Republican competition, Hillary is already well branded. Like, Mercedes. It is because of how well established Hillary is, why it absolutely astonishes me that she is constantly on the defensive. If someone came out saying, “junk Mercedes,” rest assured that Mercedes wouldn’t even respond.

Trump is running his entire campaign on the fact that he is anti-establishment. In some cases this is true, and in some cases this is not. Trump has never been a politician and in this regard, it is true that he isn’t a part of the political establishment. However, Trump has billions of dollars in equity because he is very much apart of the business and financial establishment. One could argue, the business and financial sectors have corrupted our government for decades. Am I saying trump is corrupt? No. I have no idea if he is or he isn’t. What I do know, is that Hillary’s campaign manager should be fired and here’s why.

President Barrack Obama made a comment the other day in a speech where he alluded to how silly it is people want a politician that’s never done it before. He made some analogy to a person getting surgery and hoping the surgeon has never done surgery before. A proper argument that Hillary should be arguing. Instead, Hillary is fighting back against Trump’s anti-establishment card by saying, “I’m a woman running for president. It doesn’t get more anti-establishment than that.” Wrong, Hillary! You were a president’s wife, a senator, a presidential candidate and a Secretary of State. You have spent 20 years in Washington. Use your experience to your advantage, rather than your gender.

Trump’s gravest mistake, and the main thing that bothers me about him, is how unapologetic he is. Trump acts as if he has never made a mistake in his life, everything he says is right, everything he does is the right thing to do and makes no apologies for anything. Don’t get me wrong, I’m a man’s man. I appreciate that in a guy, not so much in a president.

If there is anything I can say for certain, it’s that American voters have a tough choice to make. You have some people saying, “I know Hillary is a liar, a criminal and a special interest group puppet, but she has experience and she doesn’t offend me. It’s better than voting for that racist.” On the other side people are saying, “I know Trump is offensive, brutish, Misogynistic and inexperienced, but he says what’s on his mind and doesn’t lie, like Hillary. It’s better than voting for that criminal.” Nobody is actually talking about the issues.

Really? Is anybody paying attention to just how fucked up this is? Bernie Sanders was a remarkable man whom I have been a fan of for 10 years. Bernie was the only politician who tried to bring those corrupt bankers to justice during the 04’ crash. Though I don’t agree with all of his views, I think he would’ve made a good president, in that he isn’t a brutish, misogynistic, inexperienced, offensive, liar, criminal, special interest group puppet. Bernie isn’t in the running for two reasons. One, because it’s been proven Hillary rigged the election against him, and two, because Bernie made a backstage deal. All and all, we had 3 serious candidates this election and every single one of them have been filled with disappointment. The entire thing has been a joke. A socialist, a racist, and a criminal walk into a bar.

To the democrats, everything bad said about Trump is true and everything bad said about Hillary is the media. To the Republicans, everything bad said about Hillary is true and everything bad said about Trump is the media. Has it occurred to anybody that maybe the media is lying about both of them? Even worse, maybe the media is telling the truth about both of them. Maybe the media has an agenda. The media brands people too folks, not just Trump. In fact, I think I heard the word “Racist” used so much in regards to Trump that every time I hear the word for the next ten years, he will be the first thing I think of. Now, that’s branding.

Mercedes could put out the worst car ever and those who could afford one would run right out and buy one because it’s Mercedes. Coke could put piss in a can and we’d drink it because it was Coke. No matter who you vote for, just make sure that you make your decision based on the taste, and not the brand on the can.

Continue Reading
Click to comment

Politics

Why do people who get welfare, hate other people on welfare?

Published

on

The irony of people on welfare constantly bickering about people on welfare. The idea seems to be that the bickering welfare recipient believes they deserve welfare because they work and don’t abuse it while all the other people on welfare are just lazy leaches abusing the system. Then, these morons vote to cut welfare, because in their minds when the government talks about cuts to welfare, they’re not talking about THEIR personal welfare, but the other “losers” who are abusing it.

As of 2014, 109,631,000 people are receiving some form of government assistance when you consider Medicaid, food subsidies, Social Security, Veteran’s benefits and unemployment. As of the most recent study in 2012, only 2.7% of that number was attributed to welfare fraud, which is less than 2.9 million people. In fact, according to the U.S. Bureau of Labor Statistics’ families receiving public assistance spend significantly less than families’ not receiving public assistance on essentially everything, including roughly half on housing, a third less on food, almost two-thirds less on entertainment and a fraction on healthcare. The data clearly indicates that that those living on some form of public assistance aren’t abusing the system to live lavishly — they’re trying to penny pinch to survive.

Therefore, the idea that we should completely ruin the lives of 106 million people because of the wrong doings of 2.9 million is completely absurd. When the government cuts back “entitlements” as they like to call them, they are cutting ALL funding. They are not performing in-depth investigations to pluck out the abusers and only cutting their funding.

One of the most common misnomers about welfare is that most people who are on it are leeches who don’t work, an accusation that is 100% false. First of all, MOST people on receiving medicaid or food assistance are working class families who simply do not get paid enough. Second of all, let’s take a look at who these people are living off of some form of public assistance. Of the 26 million people collecting Social security, 18 million are retirees who worked their whole lives and paid in to it, which means they are not lazy leeches. 8 million are collecting disability, which means they have been considered disabled workers by the government and therefore are excluded as lazy leeches. Veterans receiving veteran benefits served their country, and therefore are absolutely not leeches, and I dare you to call one of them a leech to their face. People on unemployment were working, lost their job and are now seeking work. How do I know this? Because it is a policy enacted by unemployment that you must have been working to receive it, and must be actively looking for work to continue to receive it. Now, there is clearly some individuals who scam unemployment by making it appear as though they are seeking jobs, but let’s look at why.

If you’re working a career based job making a livable wage and then you lose that job, unemployment is willing to compensate you with a large percentage of what you were making. Which means, whatever lifestyle you were living can still be afforded. If you choose to get a job at any old place to get off unemployment, say at Wendy’s, you will not get paid anywhere near what unemployment would give you, hereby making unemployment your best option until you find another great job based on your career experience. If places like Wendy’s paid livable wages, you would gladly take a job anywhere and not be a drain on the working tax payer. So in this case, who is the unemployment subsidy really for? It seems to be more of a corporate subsidy doesn’t it? Corporations know they don’t have to pay you livable wages, because when you’re down and out, you can easily get medicaid and food stamps. And, when they lay you off, you can go live off unemployment between jobs. It’s this line of thinking why Wal-Mart actually hands its workers welfare documents and asks them to apply. It’s basically saying, “We can afford to pay you more, but we would rather not pay you shit so we can have higher profit margins. But don’t worry, you’ll survive. Just fill out this form and let the tax payer pay the other half of what we should be paying you to work here.” Think about that.

The simple solution to solve all these issues with government assistance is for companies to pay you more for your labor. With the costs rising of car insurance, mortgage payments, rental payments, electricity, heat, gas and water, the need for people to be compensated more for their labor is vital to fixing this economy. So when I see people all over the internet suggesting the government should cut welfare benny’s and those same people claim that people should stop complaining about minimum wage, it is such an oxymoron that it makes me feel physically ill. You people are voting against your own interest. You people are cutting off your own nose to spite your face.

There are 46.5 million people in America collecting food stamps at an average of $123 per person. If our government even so much as cut the number in half, how would Hannaford, Kroger, Market Basket, Ralphs, Wal-Mart, and other supermarkets recover from a $2.9 billion drop in sales? How many more jobs would be lost when 23 million people can longer shop for food? And, when those people working at places like Hannaford lose their jobs because of the drastic drop off in sales, how many more people will now need welfare? Grocery chains benefit far more from food stamps than the person who uses them.

In my entire life, I have never met anyone who was happy about needing public assistance. I have waited in welfare lines and everyone in there is ashamed to even be seen in there. The long lines, the humiliation, the way you get treated by the people who work there. Nobody is jockeying for position to be the next person to get free government money. The moment someone discovers they need it, they become overwhelmed with depression. It’s not your neighbors who are lazy leeches. It’s not the struggling single mom’s, the poor minority family or the guy who lost his job that’s taking advantage of you. It’s the corporations in America that are the leeches. And, when you sit there and defend them for allowing you to graciously work for peanuts, while at the same time turning on your fellow brothers and sisters who are going through the same struggles as you — you are the problem with this country.

Continue Reading

Politics

Debunking Jewish Myths and anti-Semitic Canards.

Published

on

There are several Jew bashing conspiracy theories and Anti-Semitic canards all over the internet that I see every day. It astonishes me that people actually believe this putrid bigotry and so I decided to make my next priority about completely debunking this idiotic nonsense. I have put together a list of these dogmatic fabrications and I intend to successfully disprove every one of them completely. I myself am not Jewish, however my grandmother is and I am friends with many, so I find these bogus claims to be offensive to say the least.

  1. The Jews control Americas Banking system and finances.

This rumor comes from the propaganda that the Rothschild family still controls central banks all over the world and dominates the entire global financing system. Although it may seem fun to read when you’re looking for a way to get those anti-Semitic endorphins flowing, it’s complete and utter bullshit. This is a ridiculous accusation that stems from internet conspiracy theorists and anti-Semites who spread false memes on the web asserting that the Rothschild family is worth $500 trillion. Just to show just how absurd this is, the combined total value of the entire world economic assets is only $200 trillion. In fact, the total worth of the derivatives market as of 2011 was about $600 trillion. The wealthiest member of the Rothschild family living in the world today is Benjamin de Rothschild. Benjamin’s estimated worth is roughly around two billion dollars. The idea that the Rothschild family owns and controls all the world’s central banks is absolutely false. First of all, the Federal Reserve Bank in America is not owned by anyone. Although parts of the Federal Reserve System share some characteristics with private-sector entities, the Federal Reserve was established to serve the public interest.

A “central bank” is a governmental mandate. It’s the entity responsible for overseeing monetary policy, interest rates and currency supply for a nation. In fact, the Reserve Banks are required by law to transfer net earnings to the U.S. Treasury, after providing for all necessary expenses of the Reserve Banks, legally required dividend payments, and maintaining a limited balance in a surplus fund. When you do your research, you will discover that though Rothschild family banking businesses pioneered international high finance during the industrialization of Europe, they haven’t dominated global finance in over 200 years. In fact, when you look at the wealthiest and most powerful privately owned banks in the entire world they are as follows: HSBC Holdings — Market Cap: $191.43 Billion. Industrial and Commercial Bank of China — Market Cap: $196.21 Billion. JPMorgan Chase — Market Cap: $229.90 Billion. Wells Fargo — Market Cap: $261.72 Billion.

JP Morgan is ran and controlled by Jamie Dimon, a Greek descendant who is not Jewish. Also, after JP Morgan merged with the Rockefeller owned chase Manhattan Bank, even if you consider David Rockefeller having some involvement, his family is of German descent, which history would show is the very opposite of a Jew. HSBC Holdings was founded by a Scottish banker who lived in London, Sir Thomas Sutherland. HSBC holdings is ran and controlled by Stuart Gulliver and Douglas Flint (Both Englishmen from Britain). The ICBC is ran and controlled by Jiang Jianqing who is clearly not fucking Jewish. Wells Fargo is ran and controlled by Thomas Sloan, whose Irish and Scottish heritage kept him from ever once having a bar mitzvah!

  1. The Jews own and control the media.

All of American media is owned and controlled by 5 institutions. Disney, Viacom, Comcast Holdings (Formally GE), Time Warner & News Corp. Yes it is true that Comcast is owned by Ralph and Brian Roberts who were both into a Jewish family. Their parents Bob Roberts and Sara Wahl were Russian-Jewish immigrants. Yes it is true that Walt Disney is ran and controlled by Bob Iger. It is also true that Viacom is owned by National Amusements, which is owned by the very famous wealthy Jewish-American Sumner Redstone. However, what people fail to mention when making this argument is that Time Warner, or Historic TW Inc., is ran and controlled by Edward B Ruggiero, a man with very proud Italian heritage who doesn’t celebrate Hanukkah. Also, News Corp is owned by an Australian-American with no Jewish ties at all, Rupert Murdoch. So, the idea that Jews own and control the media, well, apparently they’re forgetting about CNN, HBO, Warner Brothers, Time Magazine, Fox News, The New York Post, the Wall Street Journal among several others, considering they are all owned by an Italian and an Australian who don’t practice Judaism.

Secondly, even if there are many Jews who dominate a lot of power positions in the media, why does that matter? Is it because you believe they are manipulating their power to brainwash us all into Jewish principles? Because it has been proven through surveys that a vast majority of Jewish-Americans do not believe that any American News Conglomerate even touches on any Jewish concerns and this belief is also held by many of Israel’s most prominent figures. It is these ridiculous fears that lead to bogus allegations like “the Jewish War on Christmas.” First of all, Jews make up 4% of the population and Christians make up 83%. Even General Douglas MacArthur wouldn’t have sent soldiers in with those odds. A giant percentage of people who control the American Automotive industry (Ford & Chevy) Military Industrial Complex (Boeing & Lockheed Martin) and American owned Oil companies (Chevron and Exxon) are Christians. However, whenever there are thousands of deaths to war nobody brings up a Christian Agenda. When oil prices skyrocket or people die by the thousands from improperly manufactured cars, nobody is screaming about a Christian conspiracy. Why then, when there is a particular field that Jews excel in is their religion brought to attention?

If the Jews truly controlled our media, our government and our finances, than someone please explain to me why the only Jewish presidential candidate to run in my lifetime got the high hard shaft by the Democratic National Convention? If the Jews control Wall Street, why was Bernie Sanders slamming them, while Wall Street backed Hillary Clinton?

You may ask yourself then why so many Jewish people are wealthy and work in high up positions. It’s simple. For starters, Jewish people put a serious emphasis on education. In fact, Jewish people are the most highly educated religious group in America. Just underneath Jews on this list would be Hindu people who, by the way, challenge Jewish Families for the highest Median Household income among religious groups in the United States. Asian people, also prioritize education. Which is why Asian families have the highest Median Household Income among racial groups in America. And, despite Asian people having completely dominated the Silicon Valley Tech market, you don’t hear anything about some Asian conspiracy to dominate us all with robots. When People of Indian Heritage completely dominate the Internet, web and Graphic design sector you don’t see memes on Facebook depicting a conspiratorial belief of an Indian hostile takeover of the interwebs. The other reason why Jewish people are often successful is because Jewish families help one another. Most often, Jewish families are very communal in that they will utilize their networks and family connections to help their children have a better and more lucrative chance to be successful. Something other races and religions should maybe practice more.

Despite all the bogus claims and various assertions made by these idiots about Jews, the facts are here before you. The Jews don’t run and control shit. Now, pardon me while I take off and go hit up my Jew friend out in California. He is going to fill me in today on his parent’s global agenda for the world.

Shalom.

Continue Reading

Politics

The Problem with the American Educational System

Published

on

As many people would agree there is a major problem with the American educational system today. The purpose of this article is to pinpoint the major issues we have in the American educational system today, and offer some solutions as to how we can change it for the better. You know, something besides ignoring it.

Education is not a finite document. It’s not a manual that says, “read this and you will then be considered educated.” Education is an infinite document that is to be infinitely questioned, reviewed and updated. For thousands of years mankind has discovered things and passed that knowledge down to the youth. The purpose of this dissemination of knowledge is so that the youth can learn what’s been learned before them and than expound upon that knowledge. In other words, proper education says, “Here’s what we know so far. Take this information, dive in deeper and add to it.”

The American educational system was designed in the early 1900’s during a time when men wore funny hats, everybody was in black and white and productivity was at the forefront of our culture. America was concerned heavily with winning wars and blowing shit up. What allowed us to be so dominating was our ability as a nation to manufacture and produce weapons, supplies and food at a far more rapid rate than our opponents. (take that bitches) During the early 1900’s, America’s idea of education was to teach people how to work in factory’s to escalate our level of production. When you think about elementary school, aside from getting slammed into lockers or bad tasting cafeteria pizza, you will remember the school bells ringing, as we were ushered like sheep from class to class.

We were taught about meeting deadlines, file keeping (folders, note taking), memorizing, following guidelines all too familiar to the factory jobs we were being groomed for. We no longer live in a country dominated by factories. Thanks to globalization, the advancement in technology, the automation, outsourcing of jobs and Google’s impressive fucking search engine: the U.S. economic landscape is shifting. By necessity, the Millennial workforce is shifting with it to become more entrepreneurial. The new generation is holding their middle fingers to the sky saying, “I want to own shit, bitch!” Entrepreneurship offers value, especially in this recovering economy. So why aren’t we doing more to support this generation of entrepreneurial minded individuals — 82 percent of whom are interested in starting their own business someday — with more targeted resources, training and practical education that would help them thrive?

We now have an extremely high demand for thinkers, doctors, engineers, salesmen, tradesmen and computer experts. In order to keep up with the demand for experienced personnel, organizations in the private and public sector must work together to fix the deficit of these technical skills and knowledge. However, this is clearly not happening rapidly enough, as evidenced by a majority of today’s youth complaining about not being offered classes in direct training, such as website coding, carpentry, band, drafting, pimping (I’m kidding) etc. In districts where public schools alone aren’t able to provide competitive training in technical skills, public-private partnerships are important to better train and prepare the workforce of the new generation. It’s not fucking rocket science.

As students in today’s world, our mission should be to constantly evolve and advance. In today’s capitalistic, “bitch better have my money” society filled with pressures of survival, the millennial generation feel they have to have a “Get a job” mentality. With the “Get a job” mentality, the student isn’t interested in expanding on anything he or she has learned, but more interested in knowing just enough to pass the exams required to get a job. In most cases, get a degree and wind up at subway selling sandwiches to receptionists on their fucking lunch break. Due to our “get a job” mentality, professors have changed their pedagogy (Google pedagogy) to better suit the demand of our societal structure. There has to be more of an incentive for students to learn than getting a job. There has to be an emotional investment within an area of interest to produce a higher quality education. Thanks to our poorly designed and out of date educational system, we are not producing enough of these people, which results in a loss of jobs and an economic crisis. When the teachers are made aware that students are only interested in passing, the teachers become no longer interested in teaching. Students receive less pertinent information about a subject and are merely asked only to memorize answers to exam questions that are only based on the core basics of the said subject. So now, not only do we have a generation of people going to school just to “get a job”, they’re not even memorizing the right exam answers to qualify them for the jobs needed. Congratulations, you have a degree in unemployed! This is a crisis in itself, given that most people aren’t even properly prepared for higher education, due to the poorly devised institution of our early educational systems.

We have a huge problem in our society today where myths and pseudo-facts have become history. For instance, they still teach 4th graders that Christopher Columbus discovered the world was round, when it’s a fact that the Greek’s Hellenistic astronomy during the 3rd century BC had already proven that a spherical earth was physical fact. When mentioning John F Kennedy they still teach our youth Lee Harvey Oswald assassinated him, despite overwhelming evidence to prove the contrary – that won’t be released until 2030 – when all parties involved are dead. Thanks to a humorous advertisement released in the 1930’s by a popular juice company, 99 out of 100 people believe today we don’t use 100% of our brains. When any scientist worth his weight in salt will tell you how ridiculous that is. We, in fact, absolutely do use 100% of our brains. I’ve seen the movie Lucy. Good movie, but it’s bullshit. We still have kids looking up to Paul Revere, when the true hero that evening was Israel Bissell. Why? Israel Bissell’s name wasn’t as heroic sounding as the name Paul Revere when the author wrote of the wonderful tale. You see, we don’t spread misinformation to confuse the masses. We do it solely because fiction makes for a better story than fact. The modern educational system in America is supposed to be designed to guide people away from myths and fairy tales and pull them toward facts. However, when myths become facts, or debates over facts, we fail to progress as a human race. Religion is a great example of how debating what’s true and what’s not true can become an extensive distraction to human progression. (Cough, cough. Not going there)

Education should never be designed around learning what you want to hear, but learning what is, based on overwhelming evidence.The American educational system is not based on each individuals ability to learn and their personal skill set. It is based on a strategy that all individuals are the same and should learn at the same predetermined level. In other words, they have already decided what you should know, and at what age. So they design a k-12 school system that essentially says, “You will learn what you need to know at the age you should know it. If your capable of learning more, than we will monitor you and throttle back on what you learn, so that you don’t know more than your federally allocated amount of knowledge you are supposed to know at your age. If you’re not capable of keeping up, than we will say you have a learning disability and keep you back.” All of this is ridiculous. Take two 9 year old students. One boy, one girl. The boy can only do 3rd grade math, but the girl can already do 10th grade math. Why should the boy be made to feel intellectually inadequate or the girl be made to feel intellectually superior? What if the boy is better at building things than the girl? Shouldn’t they both be guided toward their strengths? There should be no measurement of what we all should know at any age and there should be no predetermined limit of education for all of us. We are all different, and we should have an educational system that caters to each one of our individual strengths. More importantly, why aren’t we teaching business and finance in 6th through 12th grade? A recent study in Time magazine found that an astoundingly high 92% of high school graduates didn’t understand the core concepts of taxes, credit cards, or personal finance. So unless you are a youth who comes from wealth, or willing to go heavily in debt for student loans, you are unable to obtain the most important information of success? Mom, I just graduated high school, but what does a 7% interest rate mean?

Our high school system is a catastrophic failure. In international assessments, our elementary school students generally score toward the top of the distribution, and our middle school students usually place somewhat above the average. But our high school students score well below the international average, and they fare especially badly in math and science compared with our country’s chief economic rivals. What’s the problem?

In America, high school is for socializing. It’s a convenient gathering place, where the really important activities are interrupted by all those annoying classes. For all but the best American students (the students in advanced classes who are bound for the nation’s top colleges and universities) high school is tedious and students feel unchallenged. Studies that have tracked American adolescents’ moods over the course of the day find that levels of boredom are highest during their time in school. Thanks to mass media advertisement, the attention spans of our youth have shrunk drastically. Not only do our students feel bored of our mundane educational structure, but thanks to the ever growing desire of corporations attempting to target the youth market, we have kids focusing more on the popularity contest, than learning. Psychologists refer to it as the “Desire to Belong”.

According to a recent study by Education week, 92% of American high school students listed “fitting in” as their number one concern in High School. Social skills are an integral part of our society, but there is far too much emphasis on it in American school systems. More and more parents are home schooling their kids because of this, which is not a solution. Taking a child away from social interaction isn’t the answer. Our school system needs to be designed in such a way that provides individual students with isolation during particular educational activities and social interaction when it’s necessary. Kids goofing off in class and socializing at the lockers in hallways is not a system that has proven effective. People in general like to belong to social circles and it’s normal that this happens. Our High Schools must find a way to circumvent this by making their curriculum less mundane and more activity based. Not only would students be less bored, but more compelled to discover and pursue interests. Sociological studies have found that boredom and lack of interest, are the primary causes of bullying, trouble-making and the overwhelming desire to be accepted by your peers.

In recent years experts in early-child development have called for programs designed to strengthen children’s “non-cognitive” skills, pointing to research that demonstrates that later scholastic success hinges not only on conventional academic abilities but on capacities like self-control. Research on the determinants of success in adolescence and beyond has come to a similar conclusion: If we want our teenagers to thrive, we need to help them develop the non-cognitive traits it takes to complete a college degree—traits like determination, self-control, and grit. Unfortunately, our high schools demand so little of students that these essential capacities aren’t nurtured. As a consequence, many high school graduates, even those who have acquired the necessary academic skills to pursue college coursework, lack the wherewithal to persevere in college.

Given these circumstances, we must highly consider a complete overhaul of our educational system. We must consider how we can better prepare students who can’t afford college, who have no desire for further education, to still be better prepared for real world progress after 12th grade. We must make our classes more activity based and less test based. We must design our new system in a way that doesn’t look at all of the students in America as the same because they share the same age, and start to gear itself around educating each individual according to their personal capabilities. We must change our educational system from the authoritative approach of “this is how it is” to the more helpful approach of “this is what we have learned, and it’s up to you to learn more.” Until we do these things, we will continue to have the economic and educational crisis we have today in America. We will continue to have uninspired students, being taught by uninspired teachers. We will continue to have youth who fear challenge, because they haven’t been challenged. Stop focusing on the teaching and start focusing on the learning.

Now go read a fucking book.

Continue Reading

Trending